The No Dirty Gold campaign is urging Zales, Sterling (the parent firm of Kay Jewelers), Fortunoff, Rolex and other firms to take the necessary steps to protect their brands from future consumer backlash. Events | Jobs | Media | Data Usage & Cookies | Contact Us. Pollution. Oxfam America is an international relief and development organization working to change that. “I think these are important factors driving the effort to clean up dirty gold mining practices.”. Ensure that projects do not generate sulfuric acid in perpetuity. Respect for workers' rights and labor standards (including the eight core ILO conventions). Canadian gems leave buyers conflicted - Does buying them help or hurt Africa. The jewelry industry itself has noted that consumer research indicates that 90 percent of consumers would switch buying habits as a result of negative production perception. The value of gold has stood firm and unrivaled for centuries. September 08, 07 by . “The campaign has made incredible strides in the few years it has been up and running. "Jewelry CEOs may not be driving the bulldozers at mines--but as the leading end-users of gold, they're in a unique position to help clean up irresponsible mining practices," said Payal Sampat, EARTHWORKS' No Dirty Gold campaign director. As a testament to the campaign’s success, Jostens has since agreed to abide by the Golden Rules. Find out more about our impact, who we are and how we are funded. The ad urged consumers to ask their favorite jeweler what they’re doing to support responsible gold mining and ended by saying, “If they haven’t added their name to the growing list of leading retailers, you can take your business elsewhere.” The “laggards” included names such as Rolex, Wal-Mart, Fred Meyer Jewelers, JC Penney, QVC and Whitehall Jewellers. Prominent jewelry firms such as Tiffany & Co. have already responded to requests from No Dirty Gold campaign supporters and have staked out a leadership position by calling for reforms in what is arguably the world's dirtiest industry, gold mining. Helen DaSilva, press officer of Oxfam America, says it is a very timely issue and one that buyers are concerned about. Two-thirds of newly-mined gold is taken from open pit mines, enormous holes in the ground, created by mining companies that find it cheaper to blast fissures in the earth rather than to construct and maintain underground mines. The resulting cyanide-gold compound is sent to a mill, where the gold and the cyanide are chemically separated. The No Dirty Gold campaign demands that gold mining companies meet the following basic human rights and environmental standards at their operations: The No Dirty Gold campaign is not a boycott on gold, but rather, seeks to educate consumers about the harmful impacts of gold mining and to build consumer support for industry reform. Between February 11 and 14, activists distributed Valentine’s Day cards with the message, “Don’t tarnish your love with dirty gold” in front of major jewelry and watch stores, including Cartier’s and Piaget’s on 5th Avenue in midtown New York City, and around busy Metro stations, including several in Boston and Washington, D.C. Additionally, the campaign released the Dirty Metals report that details the pollution, health effects, dangers to workers and, in many cases, human rights abuses that have become hallmarks of gold and metals mining around the world. After extraction, piles of ore are sprayed with cyanide, in a process called cyanide, or heap, leaching. The “No Dirty Gold” campaign is join tly sponsored by OxfamAm erica and Earthworks. "It's about making concrete, on-the-ground changes in the way this metal is produced--changes that make a tangible difference to communities and ecosystems affected by mining operations.". Retailers are being urged to sign-on to concrete criteria for more responsible gold mining, also referred to as the 'Golden Rules.' The standards these jewelry companies have committed to uphold consist of very real regulations such as respect for human and workers’ rights, informed consent of affected communities and assurance that mining projects do not force communities from their lands, and environmental considerations such as not dumping mine waste into bodies of water, ensuring that projects are not located in protected areas or fragile ecosystems, and fully disclosing and allowing independent verification of the social and environmental effects of the projects. Together with individuals and local groups in more than 90 countries, Oxfam saves lives, helps people overcome poverty, and fights for social justice. Commitment. According to Payal Sampat, international campaign director for Earthworks, “Our goal is to see meaningful changes in mining practices that will improve conditions on the ground for communities and ecosystems affected by mining.”. The subtext below reads, "We need to clean up the gold mining business before it tarnishes the jewelry industry." Cover all costs of closing down and cleaning up mine sites. Disclaimer: Business & Human Rights Resource Centre and its collaborative partners take no position on the diverse views presented in linked material within the database, nor can we guarantee the factual accuracy of all the articles and reports we make available. The ads call on jewelry firms, and other businesses that use gold, to insist the gold they buy--and sell--is produced in ways that do not harm communities, workers, and the environment. No Dirty Gold: A Campaign for An Alternative Solution. This sector is especially profitable, as gold jewelry normally sells for four times more than the actual value of the gold it contains. "Cleaning up dirty gold mining cannot merely be a public relations exercise designed only to 'restore consumer confidence'," says EARTHWORKS' Payal Sampat. Romance. No dumping of mine wastes into the ocean, rivers, lakes, or streams. The campaign launch was strategically placed just before Valentine’s Day, one of the biggest days for gold jewelry retail sales. "CAFOD is expert on the issues surrounding dirty gold and cares passionately that the Golden Rules are adopted widely by the trade. By Ronit Scheyer . Fully disclose information about social and environmental effects of projects. Eighty percent of all gold that is mined is used in the jewelry industry. Companies in Mexico putting profits ahead of worker health & safety during pandemic, Weekly Update 21 October: Sri Lankan garment workers forcibly quarantined after COVID-19 outbreak, COVID-19: Spike in allegations of labour abuse against migrant workers in the Gulf. The cyanide left over from the process is stored in specially-constructed ponds for reuse. Says Sampat, “We would like to see a time in the not-too-distant future when a consumer can walk into a store and buy jewelry that is independently certified as responsibly produced, knowing that people and the environment have not been harmed to produce that piece of jewelry…The campaign is not a boycott of gold, but rather, an effort to clean up ‘dirty’ gold mining practices.”. In places as diverse as Indonesia, Ghana, the United States, and Peru, gold mining operations have displaced people from their homelands against their will, destroyed traditional livelihoods, and damaged ecosystems. (Cyanide is so toxic that a rice grain- sized drop can be fatal to humans; cyanide concentrations of 1 microgram (one-millionth of a gram) per liter of water can be fatal to fish.) The Newsletter offers a quick summary of the past week's industry news and full articles. Ensure that projects are not located in protected areas, fragile ecosystems or other areas of high conservation value. The first ad is running in National Jeweler magazine, a leading U.S. jewelry publication. 1 The campaign began in 2004 and showed renewed life in the first half of 2006. As of July 2007, there were 24 retailers on the list of those who have pledged to support the Golden Rules, representing more than 22 percent of the entire U.S. jewelry market and totaling more than 12 billion in annual sales. Leading Retailers Pledge Their Gold Jewelry Will Sparkle Responsibly. The waste rock from these pits is highly toxic to both humans and the environment. Ensure that projects do not force communities off their lands. The list includes some very visible retailers, including Tiffany & Co., Cartier, Wal Mart and Zale Corp. “This sends a clear signal to the marketplace – that leading retailers and consumers alike support cleaner gold,” says Sampat. Following a successful ad campaign and consumer pressure all of these jewelers have since joined No Dirty Gold. However, a realization is emerging that not everything that glistens is good. It contains heavy metals such as lead, arsenic, selenium and mercury and is left to sit in enormous piles, some of which can reach heights of 100 meters. Human rights abuse. Destruction." The appearance of such links does not constitute endorsement of the websites they lead to or the information contained therein, over which we exercise no editorial control. No Dirty Gold, a project of Earthworks, is an international campaign working to ensure that gold mining operations respect human rights and the environment. It creates immense amounts of toxic materials that are difficult to dispose of. The value of gold has stood firm and unrivaled for centuries. Given that this process usually takes months or years, contamination of and damage to the surrounding environment is almost inevitable. Free, prior, and informed consent of affected communities. This section contains a selection of key portals curated by our global team. In 2004, Earthworks and Oxfam America, having recognized the harm that gold mining causes, launched the No Dirty Gold consumer campaign, which is designed to engender changes in the gold mining industry. The response from the jewelry industry to a campaign for ethically sourced gold as a case study in the power of business in global environmental politics. Europe’s new law to end corporate abuse should learn from Obama's legacy, No Dirty Gold campaign sends 11-retailer Valentine to U.S. gold miners, Leading Retailers Pledge Their Gold Jewelry Will Sparkle Responsibly. This year, retail giant Target has been singled out as one whose “gold policy is off the mark.” In order to change this, the campaign is trying to put pressure on Target by urging consumers to call Target’s jewelry department managers, asking them to ensure that they are not selling “dirty gold,” mention other retailers who have joined the campaign and urge Target to do the same. The gold is then sent to a smelting and refining center, where enormous amounts of energy, usually by using fossil fuels, are expended to remove impurities from the metal. In October of the same year, students at Yale University joined the campaign by setting up a booth and passing out pledge cards with the slogan “Cyanide.

Karishma Tanna Height, Warrington Wolves Results 2018, How To Turn Shatter Into Sugar Wax, How To Describe A Good Team, School Progress Report Sample, Saint Bernard Lyrics Genius, Lance Franklin 2020, Malcolm Brown Fantasy Football, The London 601 Luther St W College Station Tx 77840,